Buffer is one of many free social media management tools. It allows users to schedule posts in advance, reducing the need to log into your social media accounts regularly. Social media marketers can use it to queue up posts and set their social sharing schedules on autopilot.
The right heading tags help make a webpage easier to read. When your page is easier to understand for both people and search engines, it has a much better change of ranking higher in search results. Learn some simple methods, and you’ll be optimizing headers in no time.
Canva is a simple, web-based graphic design tool. It’s somewhat like a glorified version of Microsoft Paint in that it’s extremely easy to use. Don’t expect it to replace Photoshop for photo editing any time soon, but it’s definitely a useful tool for content marketers.
In the grand scheme of marketing, search engine optimization is still a relatively new practice. That reality, combined with the rapid rate at which search engines evolve, can make it hard to find good information about SEO. This article addresses seven common SEO myths.
Your Google My Business listing has a massive impact on SEO. When you learn how to use all of its features, you can optimize your listing to show up higher in local searches, become more prevalent on Google Maps, and form better connections with customers.
Most businesses don’t have a defined content marketing strategy, which makes it hard to achieve and measure success. To get the best content marketing results, it’s important to begin with the end in mind. Here’s how to set digital marketing goals (and hit them).
Maintaining a regular blog is challenging. It requires consistent effort, and it also takes a lot of inspiration. Don’t let a lack of ideas derail your content marketing effort– here’s a quick guide to help you come up with new ideas for blog posts.
The biggest challenge content marketers face is obvious: constantly finding new ways to add value for the audience. Once you start, though, you may realize that it’s also difficult to keep track of all the different places where you’ve used your various content marketing assets.
SEO is a hot topic in digital marketing, maybe even the hottest. Brands are working tirelessly to cut through the noise and get themselves to the top of Google results. It’s not just buzz, but how do you tell if SEO is a worthy investment?
Social media has more of an impact on SEO than many people realize, and it’s growing. Search engines will likely look to social platforms for ranking signals more in the coming years, and there are other ways social media can boost SEO.
FAQ pages are extremely useful for SEO because they work on multiple levels. They’re helpful for the user, one of your questions may create an exact match for a long-tail search, and they’re easily turned into shareable content that can fuel link building and social media efforts.
The key to getting more followers on Instagram starts with using smart hashtags and engaging with accounts in your target audience. Those actions alone aren’t likely to get you followers, though– they’ll get you views. Convert viewers into followers by having an appealing Instagram feed.
Gary Vaynerchuk is a social media legend. If he says something about Instagram, it’s probably true. One of his personal strategies for brand growth has been proven over and over again, and it’s easy to duplicate. Best of all, it’ll only cost you $1.80 each time you use it.
If you're using Facebook ads, or if there's any chance you might use them in the future, the Facebook Pixel will work wonders for campaigns. It’s designed to help you target your audience more effectively and measure results to yield actionable insights.
There are legal restrictions about how and where cannabis companies can advertise, even in states where recreational or medical marijuana is permitted. Those regulations make SEO especially critical for cannabis companies– here’s how to grow a healthy business from strong web copy and optimized organic reach.
Backlinks are a critical part of a successful inbound marketing strategy, but even some of the best technical SEO experts aren’t sure how to get them. Here’s the biggest tried and true method you can use to start getting backlinks immediately.
Websites need images to add visual appeal and add depth to the content. Infographics are the ideal way to present information in a digestible format for your readers, but how can they work within your SEO strategy? Use this checklist to optimize your infographics.
Deep linking to your social media creates a much smoother user experience for people on smartphones and other mobile devices. Deep links offer the option to visit your social media page through an installed app instead of a mobile browser, increasing the likelihood of engagement.
Google users are increasingly interested in finding local businesses by including the phrase “near me” in their searches. Businesses with strong local SEO strategies can capitalize on this trend by getting connected with people who are ready to make a purchase decision right here and now.
The concept of "marketing myopia" first became popular in 1960. It's been roughly 60 years, and the idea still holds up, even as marketing changes fast thanks to the rise of the internet and an ever-growing sea of published material.
Digital marketing really works... if you do it right. Here's a case study from some work Buddy Gardner did with a non-profit organization in St. Louis. Even a small budget was enough to achieve big results thanks to a strong understanding of the client's business objectives.
Co-op advertising and compliance programs help local retailers share the cost of their marketing efforts with the manufacturer. For small businesses that can adhere to rules and regulations, the enhanced advertising budget can have a massive impact. Learn how to reduce headaches and optimize returns.
What is the marketing funnel, anyway? This is one of the oldest ways to map a customer journey through the sales process. Understand how the funnel should work to compare it against your own sales pipeline and identify areas for improvement.
In January 2018, Mark Zuckerberg announced his plans to reduce visibility for brands on Facebook. Businesses started losing visibility in the News Feed as they adapted to the new approach. Here’s a look at some social media strategies that still work with Facebook’s new algorithm.
In an announcement on May 28, 2019, Google has said that mobile-first indexing will be the new default as of July 1, 2019. It's more imperative than ever that a site relies on responsive web design to have a chance of ranking high in search results.
Roughly 1/3 of the United States population is on Instagram, and the platform boasts over a billion active users across the globe. If you're looking for ways to get their attention, add these actionable tips to your brand's best practices for social media.
People form relationships with brands on social media, but the digital landscape is changing constantly. Stay up to date with recent trends to ensure you know how to leverage social media platforms for your brand. Here’s a look at five things to watch.
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