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Content Marketing 101 (Creating a Content Plan in 10 Steps)

Content Marketing 101 (Creating a Content Plan in 10 Steps)

Most businesses don’t have a defined content marketing strategy, which makes it hard to achieve and measure success. To get the best content marketing results, it’s important to begin with the end in mind. Here’s how to set digital marketing goals (and hit them).

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How to Optimize Infographics for SEO (Checklist)

How to Optimize Infographics for SEO (Checklist)

Websites need images to add visual appeal and add depth to the content. Infographics are the ideal way to present information in a digestible format for your readers, but how can they work within your SEO strategy? Use this checklist to optimize your infographics.

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Case Study: How Does Digital Marketing Increase Sales?

Case Study: How Does Digital Marketing Increase Sales?

Digital marketing really works... if you do it right. Here's a case study from some work Buddy Gardner did with a non-profit organization in St. Louis. Even a small budget was enough to achieve big results thanks to a strong understanding of the client's business objectives.

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