Seven Types of Blog Posts for Cannabis Companies

SEO, Content Marketing, Cannabis Marketing

It’s important for a modern business to have a strong online presence, starting with the website. This is especially true for dispensaries, cannabis concentrate companies, and cultivation facilities. Senior members of the FCC have warned national broadcasters against accepting marijuana advertising because the plant is still illegal on a federal level. Especially with TV and radio ads out of the question, the internet is the best place for marketing cannabis businesses.

Background: Digital Advertising for Cannabis Companies

Some states with more developed cannabis industries have enacted marijuana advertising laws. Colorado, for example, forbids retail marijuana establishments from advertising unless they have reliable evidence that no more than 30 percent of the audience can be reasonably expected to be under the age of 21. That’s paraphrasing the state’s cannabis advertising laws, and the full regulations are much more complicated.

Cannabis advertisers have to be aware of the laws and regulations about how to market dispensaries and related businesses.

The ambiguity involved in running a dispensary in Colorado is one thing– that industry is relatively well defined compared to what you can find in most states. When it comes to advertising a marijuana business in Missouri, where the industry is brand new and for medical patients only, businesses have even less information about how they can advertise. The best bet for marketing a cannabis dispensary in Missouri (or related marijuana businesses) is to create a great website that can generate traffic.

Legal SEO for Cannabis Dispensaries

It’s worth noting that businesses in this space should take steps to keep underage visitors off of their sites. This can be as simple as creating a popup that asks if patients are at least 21 years of age or have a medical marijuana card. If the visitor selects no, don’t let them see the site’s content.

age gate for marijuana dispensary website
The ideal age gate will vary by state, but it can generally be something like this.

Seven Blog Ideas for Cannabis Businesses

Once you understand the regulations and have an appropriate website in place, there are seven general categories of blog posts that will be especially helpful for your cannabis business SEO strategy.

1 – Strain Spotlights

Cannabis consumers and medical marijuana patients are more discerning than ever before. They want to find the best strains, learn about different terpene profiles, and even explore the history of their favorite strain. Create blog posts to go into detail about some of the different strains you stock at your dispensary, grow at your facility, or use to produce your concentrates and edibles.

Your audience will appreciate the information, and you’ll position your brand as a reliable source for cannabis knowledge. When people search for a specific strain you’ve written about, they’ll be more likely to find your site. This is an opportunity to connect with audience members who are ready to make a purchase and already know exactly what they want.

four cannabis strains over black background at cannabis dispensary
Modern cannabis consumers and patients are interested in the different strains. Keep them informed about what you have, and your site will be more likely to show up in searches for those specific strains.

2 – Cannabis Research and Studies

Now that governments are taking a more progressive approach to cannabis, scientists and researchers have more freedom to study this plant. It seems like there’s a nearly constant flood of new information about cannabinoids, terpenes, and the effects of cannabis. By creating blog posts to share this information with your audience, you’ll show up in more searches and demonstrate that your cannabis business is in the know.

scientist with lab coat and glove holds microscope over cannabis leaves
Teach your audience about studies related to terpenes, cannabinoids, and any other interesting cannabis science.

3 – Product Descriptions

As the cannabis industry continues to boom, there are a lot of exciting new products coming to market. Keep your audience up to date with the latest and greatest options, especially those that relate to your business. If you’re running a cannabis concentrate company, let your audience know about how your extraction process works or a new product like THCA diamonds. If you run a dispensary, it can be helpful to publish a blog post about which types of edibles your customers or patients can find at your marijuana business.

cannabis leaves, tincture bottle, cannabis tea
Keep your customers up to date with the latest products and innovations in the cannabis industry.

4 – Cannabis Industry Updates

If you’re running out of ideas for how to advertise a cannabis business, do a quick search about the latest industry news. Let your audience know how about new laws and industry updates. For companies in some states, that may mean publishing posts about cannabis delivery laws. If you’re marketing a medical marijuana dispensary in Missouri, it makes more sense to provide updates about how patients can get medical marijuana cards. Become a trusted source for people who want to explore the industry, and they’ll be more likely to patronize your business when the time comes.

Cartoon newspaper and cartoon cannabis bill
Stay up to date with the newest cannabis laws and regulations in your state and on a federal level, then report the most relevant news clearly and concisely.

5 – Company News and Behind the Scenes Information

Some of your readers may already be invested in the specific changes your business is making, or they might just want information about how cannabis companies operate in general. If you want to share information about how your business and your partners operate, consider the following ideas for blog posts in this category:

  • How cannabis dispensaries are facilitating social distancing
  • A behind the scenes look at a cannabis growing facility
  • The process for testing and labelling cannabis products
animated curtain through which a cannabis greenhouse is visible
Pull back the curtain and let your audience see behind the scenes. Cannabis consumers and medical marijuana patients like to know where their products are coming from.

6 – Local Cannabis Community News

Writing localized blog posts is important if you want your cannabis business to show up in local search results. Focusing on a specific community can help a local cannabis dispensary stand out from larger corporations. Even if you’re running a cannabis dispensary with multiple locations, it’s a good idea to show that you’re plugged into the communities where you operate or where you’ve established franchised chains. What local occurrences are relevant to your target audience?

highway with sign that reads "exit 420"
Which places, events, and attractions in your city or town are likely to appeal to your target audience? Make your website a good resource for people in the local cannabis community.

7 – Answer Common Questions

Ranking for question-based keywords can solidify your brand as an authority. Creating an FAQ page is a great place to start. Beyond that, comparing similar products or writing instructional articles can go a long way toward getting your brand in front of the right people. For example, blog posts like the following can generate organic traffic to your dispensary's website and help you crack the elusive top page of Google search results:

  • How to Clean a Dab Rig
  • What Is Shatter Vs. Wax?
  • How Do Edibles Work?

SEO for Cannabis Businesses

When you want to invest in SEO for a marijuana dispensary, cannabis concentrate company, or legal grow operation, you can turn to Buddy Gardner. Based in St. Louis, MO, Buddy Gardner has experience working with cannabis businesses all over the United States. Let’s talk about what we can do to help you show up higher in Google search results, especially from local searches. Get in touch today, and we’ll start with a free consultation to identify opportunities for your business.

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