It’s official– as of July 1, 2019, mobile-first indexing will be the default for every site Google crawls and indexes. Google has never been secretive about wanting sites to be mobile-responsive. Since people are searching more from mobile devices than desktop computers, the minds behind the algorithm want to make sure their product is taking users to pages that will look good on any device. Their commitment to ranking responsive sites is evident in several important updates throughout the past few years.
The key takeaway from Google’s new announcement is that all sites absolutely must be mobile-friendly to rank high in search results. The official announcement indicates that preference will be given to sites that are built responsively:
“While we continue to support responsive web design, dynamic serving, and separate mobile URLs for mobile websites, we recommend responsive web design for new websites.”
Luckily for site owners, it’s unbelievably simple to find out if your site is mobile-friendly in Google’s eyes. You can use Google’s own Mobile-Friendly Test. Enter your site’s URL, and you’ll get fast, straightforward feedback.
Simply put, every serious business should have a responsive website. Google’s ability to discern a site’s mobile-friendliness is getting better all the time, and non-responsive sites just don’t stand a chance at ranking high in the search results. If your site isn’t mobile-friendly, the best time to change that is several years ago– the next best time is right now. Contact us today to get a quote for a customized website built with responsive design.
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