Content is the key to a successful SEO strategy, and images are one of the best ways to make your website more complete. They make your pages stand out more, add visual appeal, and can even help people understand your content more completely. Strong images and infographics will make your website better, which is still the best way to drive online traffic.
The downside to images, though, is that search engines like Google can’t understand them as well as they understand text. That’s why it’s important to give images special attention when you create your SEO strategy.
The best infographics should be both informative and aesthetically pleasing. Use them to present clear, useful, well-researched information in an attractive package, and you’ll get much more attention than you could with words alone.
Here are just eight of the many reasons businesses should use infographics on their sites:
Some of the best marketing strategies help businesses kill two birds with one stone. In the case of infographics, they help create high-performing blog posts while also providing great content for social media. For a quick example of why infographics are important, see how much better this image looks than the list above:
As it says itself, this infographic is much more likely than a plain list to get shared on social media or in other blog posts. If someone wants to share this image on social media, the tag at the bottom will even point their audience to this website.
Better yet, the person sharing this infographic is likely to include a social media mention or link to Buddy Gardner. Shareable visuals can lead to inbound links for SEO, social media clout, and increased brand awareness.
Making good infographics can be time consuming, and certainly takes longer than just banging out an article and including a few stock images. Businesses that follow SEO best practices will get more from their visual content. For starters, use this five step infographic SEO checklist:
As with every search engine optimization effort, it’s important to start with thorough keyword research. Without it, you won’t know what you’re optimizing for, and it’s hard to hit your goal when you don’t know what it is. Identify primary keyword phrases and close variations, then keep those in mind throughout the process.
The alt text is important to both user experience and technical SEO. If the image doesn’t load properly for any reason, people may be able to get an idea of its contents from the alt text. Alternatively, some screen reading software for the visually impaired will read alt text aloud.
Finally, Google is reading this text, so a keyword-rich alt text can give your image (and the page it’s on) a boost. Only add keywords when they’re relevant, though– Google is getting good at telling when you’re stuffing them where they don’t belong.
This is just like optimizing the alt text. Pick something that describes the image accurately, and, ideally, make that description keyword-rich. Google will crawl the image name, so that’s one place to give the search engine a hint about what it’s looking at. “SEO Checklist For Infographics” describes the most important image in this article better than “image-043.”
Google can’t read the text on your infographic (yet), so it might miss any keywords on the image itself. In addition to the tips above, you can make up for that in a few different ways:
Simply put, smaller files load faster than enormous images, and Google (just like everyone else) prefers web pages that show up quickly. Don’t shrink your file so much that it becomes fuzzy or hard to read, but do keep the file size down as much as you can. To find out if file sizes are slowing your page down, check PageSpeed Insights by Google.
SEO for infographics shouldn’t be too much different than it is for any other content. The only twist is that Google can’t always understand the image itself, so it’s especially important to optimize everything around it. The search engine is getting smarter all the time, so good context clues can definitely help your infographic rank higher in Google search results.