If you're using Facebook ads, or if there's any chance you might use them in the future, the Facebook Pixel will work wonders for campaigns. It’s designed to help you target your audience more effectively and measure results to yield actionable insights.
According to Facebook itself, there are three primary benefits to using their pixel:
Once you start to understand who your best customers are, you can create custom audiences and connect with similar people. Those superior analysis tools and metrics help you get more value out of your ads by optimizing for conversions and retargeting efforts.
You can create a Facebook Pixel quickly and easily, so you might as well get it ready now. Go to your Facebook Business Manager, then Business Settings, and Data Sources. Click into Pixels, then hit the button to add a new one. It will ask you to give your pixel a name, and you can enter your website URL. Click create, and it will Facebook will generate a new pixel for you, including its custom ID.
Once you’ve created the pixel, you’ll need to add it to your site before it can provide any value. Facebook makes this pretty easy for you, and there are a few different options. Adding the pixel code into your website’s header code can be as simple as copy and pasting.
If you’re not comfortable touching any code, there’s always an option to get the instructions emailed to your developer, which you can do straight from Facebook. Just about any webmaster will be able figure this out right away. If you’ve used an awesome website building tool like Webflow, it’s as easy as copying the Facebook Pixel ID into your project settings for integrations.
One caveat here: there’s a renewed focus on getting consent before collecting cookies. The biggest example is the EU’s General Data Protection Regulation (GDPR). To stay compliant, make sure you’re getting consent before your Facebook Pixel activates.
Once you start collecting data with your Facebook Pixel, you’ll be able to optimize your paid ads in completely new ways. Start every new ad campaign with the end in mind: refining it to get conversions, link clicks, engagement, or reach. You can only optimize around conversions if the Facebook Pixel has been installed.
There’s nothing else quite like the Facebook Pixel when it comes to tracking audiences, retargeting past visitors, and optimizing your target audience to create more value. When you first get started, you may feel overwhelmed by questions.
Don’t stress out. Just call a Buddy for a helping hand.
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